Course 1 · Foundation for Art Direction & Branding
Design Fundamentals & Concepts
Seventeen modules that take a new designer from "what is design?" to running a full project and defending every decision in it. The tool does not matter. The thinking transfers to any software or discipline.
Don't teach someone how to make a pretty design. Teach them how to make a design they can explain.
The goal of the whole courseHow every lesson is built
- The ideaOne sentence the student should be able to repeat.
- Why it mattersWhat goes wrong without it.
- Weak vs. strongerA drawn pair of examples to compare and discuss.
- ExerciseA small task done by hand or in any tool.
- Explain itThe question the student answers out loud.